More nonprofits are using data about their donors to focus on efforts to get big gifts, to be sure direct-mail appeals are going to people most likely to give, and more. The result: They bring in more money and lower their fundraising costs.
Read the transcript below of a live discussion about how to make the best use your organization's data.
Joshua Birkholz is the author of Fundraising Analytics: Using Data to Guide Strategy, a principal at the Bentz Whaley Flessner consulting firm, and founder of the analytics service DonorCast.
Lisa Howley is director of relationship management at the Johns Hopkins Institutions.
Nicole Wallace is a senior editor at The Chronicle, where she covers nonprofit innovation. She recently wrote about data-driven fundraising.