• January 25, 2015

How to Use Donor Data to Boost Fundraising

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More nonprofits are using data about their donors to focus on efforts to get big gifts, to be sure direct-mail appeals are going to people most likely to give, and more. The result: They bring in more money and lower their fundraising costs.

Read the transcript below of a live discussion about how to make the best use your organization's data.

The Guests:

Joshua Birkholz is the author of Fundraising Analytics: Using Data to Guide Strategy, a principal at the Bentz Whaley Flessner consulting firm, and founder of the analytics service DonorCast.

Lisa Howley is director of relationship management at the Johns Hopkins Institutions.

The Host:

Nicole Wallace is a senior editor at The Chronicle, where she covers nonprofit innovation. She recently wrote about data-driven fundraising.

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