• August 28, 2014

How to Use Donor Data to Boost Fundraising

05072014 data chat Enlarge Image
close 05072014 data chat

More nonprofits are using data about their donors to focus on efforts to get big gifts, to be sure direct-mail appeals are going to people most likely to give, and more. The result: They bring in more money and lower their fundraising costs.

Read the transcript below of a live discussion about how to make the best use your organization's data.

The Guests:

Joshua Birkholz is the author of Fundraising Analytics: Using Data to Guide Strategy, a principal at the Bentz Whaley Flessner consulting firm, and founder of the analytics service DonorCast.

Lisa Howley is director of relationship management at the Johns Hopkins Institutions.

The Host:

Nicole Wallace is a senior editor at The Chronicle, where she covers nonprofit innovation. She recently wrote about data-driven fundraising.

  • 1255 Twenty-Third St, N.W.
  • Washington, D.C. 20037
subscribe today

Raise more money and increase awareness with trusted insight.