Facebook Causes, a tool created to let people develop their own charitable projects and campaigns on the popular social networking site Facebook, has become a useful tool for many nonprofit groups that want to raise money and reach out to potential supporters, especially young people, online.
But fund raising isn't the only reason to use Causes. How might the tool be used to simply attract people to a nonprofit organization's Web site where they can find out how to volunteer, donate, or just learn more about a charity? How should nonprofit leaders use Causes to talk about their charity's mission? How does one get started using the Causes tool? What's the difference between a cause and a nonprofit profile?
Read the transcript of our discussion with an official of Facebook Causes.
Click on the window below to view the replay of this archived discussion.