• July 25, 2014

Using Social Media to Connect With Older Supporters

March social good

Ian Cunningham for AARP

AARP members learn how to use tablets and social media at an AARP event in Atlanta.

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Ian Cunningham for AARP

AARP members learn how to use tablets and social media at an AARP event in Atlanta.

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In this episode of Social Good, Alejandra Owens, who handles social media at AARP, discusses what approaches work best with people over age 50 and how nonprofit organizations can promote digital literacy among their members.

Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine incorporates suggestions and questions from readers into her podcasts and invites you to e-mail her at afine@afine.us. Look for new installments on the first Thursday of every month.

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