March 6, 2003
How to Win Big Gifts
Nobody Wants to Give Money Away, by Robert F. Hartsook, advises fund raisers on effective ways to cultivate large gifts. Mr. Hartsook, chairman and chief executive officer of Hartsook Companies, a fund-raising consulting company in Wichita, Kan., writes that while "nobody wants to give money away," people do want to invest in causes that are dear to their hearts and in programs that make positive changes in the lives of others. For this reason, he
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