June 4, 2009
How to Write a Statement That Encourages Donors to Make Big Gifts
NEW BOOKS
Seeing Through a Donor's Eyes: How to Make a Persuasive Case
for Everything from Your Annual Drive to Your Planned Giving
Program to Your Capital Campaign
by Tom Ahern
The process of writing a successful statement of why a charity deserves big gifts usually takes about six months, writes Tom Ahern, owner of his own communications firm, in this step-by-step guide to constructing such documents.
The book instructs
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