December 10, 2009

Ideas and Innovations Charities Are Trying to Spark Year-End Gifts

As 2009 winds to a close, fund raisers are frantically looking for new approaches to avoid a repeat of the disappointing results many charities saw in the final months of 2008.

Some charity leaders had feared another weak holiday fund-raising season this year, but the rallying stock market has thrown a wrinkle into prognostications. Two recent surveys — by American Express and the American Red Cross — indicate that people are more likely to cut back on

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