March 3, 2005
Improving Health Through Marketing
Selling Healthy Lifestyles: Using Social Marketing to Promote Change and Prevent Disease shows grant makers how they can use commercial marketing techniques to encourage healthy living. The report, the product of a meeting last year of grant makers, researchers, and health-care workers coordinated by Grantmakers in Health, provides tips for conducting research on audiences that are the targets of health messages and shaping marketing efforts that will
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