May 7, 2009
Improving the Supply of and Demand for Information in the Nonprofit World
NEW BOOKS
The Nonprofit Marketplace: Bridging the Information Gap in Philanthropy, explores ways in which nonprofit groups might communicate better with donors who want to give their money to the charities that are doing the best work. The first section looks at how nonprofit groups can improve both the quality and quantity of information they provide to donors; the second describes how groups can persuade donors to do more to learn about causes to
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