August 23, 2007
Incorporating Social Values Into Business Practices
NEW BOOKS
Values Sell: Transforming Purpose Into Profit Through
Creative Sales and Distribution Strategies
by Nadine A. Thompson and Angela E. Soper
Companies can both make money and benefit their communities by basing their business practices on socially responsible values, write Nadine A. Thompson, co-founder and president of Warm Spirit, a health- and beauty-products company, and Angela E. Soper, a writer and media
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