Internet Giving Will Aid Small Charities as Well as Big, National Ones

To the Editor:

Andrew Blau, as usual, hits the nail on the head when he asks whether a big-gets-bigger world is "the revolution we wanted" from online giving ("Internet Giving: Not the Perfect Revolution," November 1). He also rightly calls attention to several trends from the September 11 response effort demonstrating that powerful offline brands can become just as powerful -- or even more so -- online. However, his