October 21, 1999

Internet Helps Radio Station Set Fund-Raising Record

By NICOLE WALLACE

With the help of the Internet -- and some snazzy prizes -- WAMU, a Washington public-radio station, had its most successful fund-raising campaign ever.

During a one-week membership drive this month, the station raised $1,147,690. Of that total, $367,000 came in through WAMU's Web site.

The station runs two one-week fund-raising campaigns each year, one in March and one in October. This year's spring campaign was the first time pledges could be made on

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