July 25, 2002

Keeping Donors in the Fold

By Elizabeth Schwinn

Turnover among fund raisers presents challenges for charities

When Thomas J. Moore agreed to run the development office at the Kinkaid School, in Houston, he knew that taking over for Phyllis H. Selber -- a 22-year veteran -- would prove no small challenge.

So at his first staff meeting, Mr. Moore asked to be introduced as "the new Phyllis," then strode on stage in front of the packed auditorium of administrators and faculty members -- most of whom are also donors

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