February 21, 2002

Keeping Up After the Campaign

By Meg Sommerfeld

Staff turnover, donor fatigue pose challenges when drive ends

After years of hard work, the capital campaign finally ends. The last thank-you notes are mailed, the final news release issued, and the unused campaign letterhead recycled.

What does a fund-raising director do next? For many, the immediate answer is: Take a vacation -- or at least some long lunches.

But once fund raisers have had time to recharge their batteries, a whole new series of challenges awaits

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