March 18, 2012
Social Media Have Reshaped Nonprofits’ Traditional Powers of Persuasion
When 2012 opened, few people knew that Joseph Kony was a nefarious warlord, Susan G. Komen for the Cure was widely regarded as one of the strongest and most beloved American nonprofits, and SOPA was a confusing acronym.
But then seemingly overnight, in each of these cases, activists turned to social media, and everything changed. Millions of people responded with simple demands: Keep the Internet open, activists insisted in the case of the Stop Online Piracy Act. Restore aid to