October 2, 2008
Landing Big Donors
NEW BOOKS
A Kaleidoscope of Prospect Development: The Shapes and Shades
of Major Donor Prospecting
by Bobbie J. Strand
Though technology has rapidly advanced and fund raisers can now obtain and analyze a wealth of donor information, the key task remains the same: "How do we best equip frontline fund raisers to sit face-to-face with our potential supporters and successfully make the case for support?" writes Bobbie J. Strand, a
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