November 13, 2011
What Charities Can Learn from Occupy Wall Street’s Story
Many nonprofit groups spend time developing elaborate advocacy campaigns and crafting fund-raising appeals. But Occupy Wall Street, which has raised more than $450,000 in one month and spawned hundreds of like-minded protests throughout the country, shows that clear messages and strong emotions matter more to donors than polished appeals.
Occupy Wall Street operates with “an absolute lack of a fund-raising bureaucracy,” says Nick Allen, a veteran consultant to many
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