February 19, 2012
Emulating St. Jude’s Fundraising Prowess: Lessons for Charities of All Sizes
Courtesy of St. Jude Children’s Research Hospital
The new Game Day Give Back campaign broadcasts appeals on Fox Sports during football events.
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Courtesy of St. Jude Children’s Research Hospital
The new Game Day Give Back campaign broadcasts appeals on Fox Sports during football events.
In more than 30 years as a leading fundraiser at St. Jude Children’s Research Hospital, David McKee says he’s never had to report a drop in donations. Among the lessons from his career for charities of all sizes:
Pick the right person to solicit donors. When St. Jude first decided to start an annual radio fundraising drive 23 years ago, it relied on a single disc jockey from Atlanta who taped its initial three-hour program for 800 stations. But that was a
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