July 26, 2007

Let's Put the Word 'Nonprofit' Out of Business

By Claire Gaudiani

Nonprofit should be nonexistent — the term, not the type of organization. The time is right to insist on a term that focuses on the investment, risk taking, and entrepreneurial imagination that have always been so essential to organizations that serve the social good. "Social-profit organizations" is a term that can better capture the contribution made by entities that have too long been known as charities or nonprofit groups.

Such a term would also give us a new way to