July 2, 2009
Library's Campaign Eases Proposed Cuts in City Funds
The New York Public Library successfully used an online fund-raising and advocacy campaign to fight the city's plan to slash its municipal support by $28-million this year — and now it has won back $23-million in subsidies.
Key to the library's success was an urgent alert message that replaced what viewers typically see when they visit the institution's main Web site.
Starting on May 6, the library encouraged online visitors to make a donation of $5 or more and to
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