Literacy Charity "Tweets" to Publicize Its Work

By Caroline Preston

Everybody Wins USA wants to get children so excited about reading that they will consume stack after stack of books. But the literacy charity has found that messages of just 140 characters can help strengthen its relationships with volunteers and donors.

Everybody Wins uses the "microblogging" Web site Twitter to publicize how the charity works with corporate donors. It tweets about the companies' commitment to fighting illiteracy; in turn, those businesses share information about how