February 7, 2008
Local Charities See Drop in Donated TV Airtime
Broadcast and cable networks donate an average of 17 seconds an hour to airing free public-service advertisements, according to a new study sponsored by the Henry J. Kaiser Family Foundation, in Menlo Park, Calif. The donated time represents one-half of 1 percent of all television programming.
The results, from data gathered in 2005, are virtually unchanged from a similar study the fund conducted in 2000, which found that such advertisements received 15 seconds of airtime per
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