June 24, 2012
Lots of Well-Educated Young Adults Give—but Sums Are Small
Jolkana has more than 500 donors under the age of 35. The Seattle charity relies heavily on Facebook to encourage young supporters to raise money.
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Jolkana has more than 500 donors under the age of 35. The Seattle charity relies heavily on Facebook to encourage young supporters to raise money.
Book Worm Angels, a Chicago charity that encourages kids to read for fun, makes young adults a key part of all of its operations, including asking them to play a role in the charity’s leadership.
The organization has three board members under the age of 30, all of whom were recruited through Northwestern University’s Kellogg School of Management. Those board members are, in turn, bringing new donors with them, says Michael Ban, the group’s executive
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