October 16, 2011
Making the Mission Part of a Fund-Raising Gala
Coping in the Downturn
Cocktails followed by a silent auction, followed by dinner and a live auction. Sometimes it can be hard for wealthy patrons to tell one charity gala from the next.
That’s why the Natural Resources Defense Council (No. 218) has worked hard to make its annual gala reflect its mission.
In 2009 the charity added Growing Green Awards to honor one or more environmental activists at its annual gala in San Francisco. And it has found other ways to get donors focused on