April 9, 2009

Making Special Events Count

By Caroline Bermudez

NEW BOOKS

Missionizing Your Special Events: How to Build a System of Events That Engages Donors Who Will Stay With You for Life, by Terry Axelrod, offers advice on attracting and keeping supporters. Ms. Axelrod, founder and chief executive of Benevon, a fund-raising consultancy in Seattle, describes several different kinds of special events. The "point of entry" event is meant to draw in a wide variety of possible supporters. The follow-up to

Print Subscription

Digital Subscription

Already have an account? Log In Now.