July 11, 2010
How Small Charities Can Make Web Sites Click With Supporters
The Web site of Charity: Water, created by its own staff members, is responsible for raising 65 percent of the group’s revenue annually.
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The Web site of Charity: Water, created by its own staff members, is responsible for raising 65 percent of the group’s revenue annually.
In an age of social networks and mobile giving, it may seem old-fashioned and unnecessary for a charity to work on improving the look and feel of its Web site. But think again.
“It’s your home base,” says Jocelyn Harmon, director of nonprofit services at Care2.com, an online community that seeks to promote health, civil rights, and environmental causes. And for some organizations, it may be a better investment of online resources than social networks—which, she
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