October 16, 2008
Making a Big Difference
Small businesses want to offer cash and services to charities
Mike Lenhart, founder of an Atlanta charity for disabled athletes called Getting 2 Tri, says that until six months ago, he "didn't even really understand the point of public relations." But then the head of a local communications firm said she wanted to help build awareness of his organization — at no cost.
In that time, the company has provided 150 hours of free support, helping the charity revamp its Web site, pitch article ideas to local and national newspapers, use
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