August 21, 2003

Making the Grade

By Nicole Lewis

Public schools raise millions with sophisticated techniques

In Los Gatos, Calif., a wealthy town near San Jose, residents banded together to quickly raise $1-million through an aggressive "Save Our Schools" campaign to avoid teacher layoffs. The Los Gatos Education Foundation rallied supporters by plastering banners around town in storefronts and in schools, sent letters to local families urging them to give $600 each, and recruited parents, teachers, and even the superintendent to

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