May 16, 2010
Charities Seek to Strengthen Ties to Donors Who Give Modest Sums
Small touches, like thank you notes, have helped Mercy Corps cement relationships with mid-level donors.
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Small touches, like thank you notes, have helped Mercy Corps cement relationships with mid-level donors.
Most charities have well-defined approaches for staying in touch with donors who write small, yearly checks as well as with their top-shelf supporters. But for many groups, figuring out how much time and money to spend reaching out to the people who land somewhere in-between has been a challenge.
The American Society for the Prevention of Cruelty to Animals, for example, says that for years it viewed its Founder’s Society—a designation for donors who give a total of $500
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