September 6, 2007
Many Donors Go Online to Learn About Charities
A new survey suggests that an organization's Web site is important to all kinds of donors, not just those who make gifts online.
The study found that nearly 40 percent of people who support nonprofit organizations either as a donor, volunteer, or advocate report that they consult online sources of charity information before making donations.
That figure jumped to 55 percent among the most-committed supporters, those who said they had done all three — donated,
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