A Chronicle Live Discussion

A carefully crafted message is key to capturing the attention of potential donors, volunteers, and others. And developing a tagline—a catchy and memorable slogan that embodies the organization's causes—is one way to call attention to your group.

Why are taglines important? How can a powerful tagline work as an effective tool to lead a fund-raising campaign or fuel promotion of a special charity event? What do successful taglines have in common? What types of messages should nonprofits avoid in their slogans?

Join us on Tuesday, December 7, at noon Eastern time for a live online discussion with Nancy E. Schwartz, the author of the Nonprofit Tagline Report, a survey highlighting some of the most successful nonprofit taglines and ways in which organizations can use such messages in their marketing.