June 29, 2006
Mass. Company Adds Online Fund-Raising Service
For the past 17 years, the Target Analysis Group has analyzed and compared direct-mail fund-raising data for charities to show them how they fared relative to other organizations. Now, the Cambridge, Mass., company is incorporating online fund-raising into its analysis.
Target expects 12 to 15 organizations to participate in the pilot year of the service, which it is running jointly with Donordigital, a consulting company in San Francisco that provides online fund-raising and advocacy
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