Matchmaker, Matchmaker

Charities are working hard to compete for a smaller pot of dollars from companies that match employee donations

Charles V. Flemming, a Purdue University alumnus, donor, and volunteer fund raiser, has matching gifts down to a science. The retired pharmaceutical-manufacturing executive, who worked for Schering-Plough and Roche, used matching gifts from his employer to increase his personal contributions of $240,000 to Purdue by another $160,000 during the 1990s before he stopped working.

Now when Mr. Flemming meets with other alumni in the pharmaceutical industry and asks them to donate a $20,000