How does your organization measure the value of its social-media efforts?
For many nonprofit groups, those measurements start and end with some basic numbers. They count the numbers of Facebook fans or Twitter followers and call it a day.
But to truly gauge the effectiveness of their social-media efforts, nonprofit groups need to dig much deeper and measure more significant data.
To find out how, Allison Fine, the host, interviews KD Paine, chief executive officer of KD Paine & Partners, in New Hampshire, a consulting company that helps nonprofit groups and businesses create measurement and accountability systems.
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Comments
1. stevekocharhook - September 03, 2010 at 05:53 pm
Faith, Brandy, Kimberly, Mickie, Mike,
This article looked interesting, and there is a podcast that goes with it. Hope you are able to listen to it.
Steve
2. juliahouseholder - September 04, 2010 at 12:47 am
What do you do when a charity owes you a significant amount of money, refuses to pay, but continues to spend lavishly on promotive design companies? This is a charity responsible for animals. The animals will
possibly go hungry because of their lack of priority.
3. aliciayoung2010 - September 08, 2010 at 02:27 pm
I really enjoyed this podcast. It's amazing how much valuable information can be shared in so few minutes. This really helps me in my work of helping people re-think the impact of their investment in social media.