July 22, 2004
Mobilize the '60s Generation Again
Organizations that advocate for social justice don't usually look to Prada, Tiffany, or Mercedes-Benz as their role models -- but they should.
Just as the luxury-goods market is courting the affluent baby boomers, so too should social-justice groups, which face some of the most enormous challenges in their history.
As the generation that came of age in the 1960s and flocked to work at nonprofit groups prepares to retire, many social-justice groups will lose their top
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