February 6, 2012
Some Charities Find Text-Pledging Events Can Bring Large Donations
Equal Justice Works earned $38,000 in November by encouraging text pledges at a fundraising event.
Enlarge Image
Equal Justice Works earned $38,000 in November by encouraging text pledges at a fundraising event.
Instead of asking guests to silence their phones, organizers of big fundraising galas this year may prod attendees to whip them out. The reason? So they’ll be able to pledge hundreds—or thousands—of dollars through text messages.
At its annual awards dinner in November, International Medical Corps solicited text gifts with the goal of matching a $25,000 donation from a company it was honoring: Research in Motion, the BlackBerry smartphone maker.
“The
