Episode 4: NPR's Social-Media Strategy

Allison Fine

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How is National Public Radio using online social media to spread its message and connect with its audience? Allison Fine talks with Andy Carvin, the network's social-media chief, about its strategy and about how smaller nonprofit groups can incorporate social media into their outreach efforts. (Running time: 13:42)

Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine will incorporate suggestions and questions from readers into her podcasts and invites you to send e-mail messages to her at afine@demos.org. Look for new installments on the first Thursday of every month.