February 22, 2007
New Brain Study Hints at Why People Are Altruistic
Scientists at Duke University Medical Center, in North Carolina, have found a link between altruistic behavior and activity in an area of the brain associated with the perception of meaning, a discovery they say may influence the way charities solicit donations.
Unlike past studies, which examined how giving to charity directly activates the reward centers of the brain, this experiment looked at brain activity as a predictor of altruistic tendencies, says Scott A. Huettel, an
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