A New Name Can Give a Charity a Louder and Clearer Voice

New Names Give Charities Louder and Clearer Voices 1

Doug Gifford/SCFTA

Segerstrom Center for the Arts announced its new name, which honors a family of donors, at a splashy public event in January.

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close New Names Give Charities Louder and Clearer Voices 1

Doug Gifford/SCFTA

Segerstrom Center for the Arts announced its new name, which honors a family of donors, at a splashy public event in January.

The founders of Washington Shakespeare Company chose the troupe’s name 22 years ago to signify civic pride: This would be a group of homegrown professional actors, not the New York pros who filled the stages of other local productions.

In the intervening years, the nonprofit theater company gained attention for its cutting-edge versions of the classics. In one notorious 2007 production, “Macbeth” was tweaked to emphasize the primitive passions of its characters. To

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