September 18, 2008
New Red Cross Leaders Outline Fund-Raising Ambitions
With a new president and chief fund raiser in place, the American Red Cross is poised to unveil its most ambitious capital campaign ever — but first it needs money just to pay off its bills for sheltering and providing food to victims of the current hurricane season.
Gail J. McGovern, the Red Cross's president, has started aggressively seeking major gifts from corporate sponsors to offset costs incurred during this hurricane season, which has generated disappointing giving
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