November 15, 2001
New Telemarketing Law Called Too Restrictive by Some Fund Raisers
A law that gives the Federal Trade Commission new power to regulate appeals made by telemarketers on behalf of charities is drawing mixed reactions from fund raisers.
When the federal agency issued sales-call rules in 1995, it exempted calls made by or for nonprofit groups. Now, charity appeals are subject to those rules, plus new disclosure requirements laid out in the law. According to the statute, solicitors must "promptly and clearly" state that the purpose of the call is to ask
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