April 29, 2012
New Workbook on Social-Media Policies
Social networks like Facebook and Twitter can be valuable tools to help charities rally constituents and attract new supporters, but figuring out who does what and how to handle potential pitfalls can be difficult.
Idealware, a nonprofit technology group, has created a workbook that guides organizations through issues to consider in developing a social-media policy. Among the questions posed: Who should monitor how the group and its issues are being discussed on social media; when