April 9, 1998
Non-Profit Groups Try Using Technology to Pep Up Their Annual-Fund Drives
As non-profit organizations try to come up with ways to breathe new life into their annual-giving campaigns, some are turning to technology.
Mississippi State University has a Web site (http://msuinfo.ur.msstate.edu/annual) that includes an annual-giving page that allows donors to give on line by credit card. The site assures donors that it offers a secure way to give because it scrambles credit-card information as it travels over the
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