December 13, 2007
Nonprofit Groups Can Take Advantage of Technology
NEW BOOKS
Digital Giving: How Technology Is Changing Charity
by Richard C. McPherson
Rapid advances in information technology, and attendant changes in society, have serious implications for charities, writes Richard C. McPherson, founder of McPherson Associates, a fund-raising consulting firm.
In particular he notes that the increasingly popular social-networking Web sites and "do-it-yourself donor tools" are changing the way
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