July 20, 2006

Nonprofit-Marketing Experts Outline Hot Trends, Discuss Challenges

By Holly Hall

By Holly Hall

In recent years, charities have grown more sophisticated in their marketing efforts, with many hiring marketing professionals from corporations, but they still have a long way to go, a Georgetown University marketing scholar said at a meeting held here last week by the American Marketing Association.

Alan R. Andreasen, who has written several books on both nonprofit and commercial marketing, told conference participants

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