May 15, 2008
Nonprofit and Political Groups Need to Learn How to Market to Women
The She Spot: Why Women Are the Market for Changing the
World — and How to Reach Them
by Lisa Witter and Lisa Chen
"Women are on the forefront of all the primary drivers of change: money, volunteer service, and the power of the vote," write Lisa Witter and Lisa Chen, both executive vice presidents at Fenton Communications.
Unfortunately, the authors argue, "because women have been perceived as a niche