March 4, 2012
Nonprofits Need to Develop Their Missions Like Products for Customers, Says Author
Charities could better serve needy people if they approached their missions in the same way businesses develop products, writes business consultant Sandra M. Bates in her new book, The Social Innovation Imperative: Create Winning Products, Services, and Programs That Solve Society’s Most Pressing Challenges. Ms. Bates discusses her ideas and what projects she finds promising in an interview with The Chronicle.
You note that Bill Gates says corporations