April 1, 2012
Nonprofits Need to Get Smarter About Using Social Media, Say Authors
With an abundance of social-media tools now available, nonprofits need to figure out how to best use them to advance their goals, say Melanie Mathos and Chad Norman, social-media experts at the Blackbaud fundraising-software company, in their new book, 101 Social Media Tactics for Nonprofits. In an interview with The Chronicle, Ms. Mathos and Mr. Norman offer advice:
How do you avoid exhaustion given the availability of so many social-media tools?