April 1, 2012

Nonprofits Need to Get Smarter About Using Social Media, Say Authors

Nonprofits Need to Get Smarter About Using Social Media, Say Authors 1

Publisher: John Wiley & Sons, 111 River Street, Hoboken, N.J. 07030; (201) 748-6011; wiley.com; 198 pages; $39.95; ISBN: 978-1-118-10624-2.

Enlarge Image
close Nonprofits Need to Get Smarter About Using Social Media, Say Authors 1

Publisher: John Wiley & Sons, 111 River Street, Hoboken, N.J. 07030; (201) 748-6011; wiley.com; 198 pages; $39.95; ISBN: 978-1-118-10624-2.

By Caroline Bermudez

With an abundance of social-media tools now available, nonprofits need to figure out how to best use them to advance their goals, say Melanie Mathos and Chad Norman, social-media experts at the Blackbaud fundraising-software company, in their new book, 101 Social Media Tactics for Nonprofits. In an interview with The Chronicle, Ms. Mathos and Mr. Norman offer advice:

How do you avoid exhaustion given the availability of so many social-media tools?

Ms.