Nonprofits Are Taking a Wide-Eyed Look at What Data Could Do

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A revolution has begun: Data are transforming the nonprofit world.

The new number crunching is fundamentally changing the way charities make decisions about programs, solicit contributions, and push for social change.

  • The Indianapolis Museum of Art pores over attendance information and visitor surveys to determine everything from when it should be open to the best ways to spend scarce resources. The museum extended hours for its Matisse exhibit when data from previous