April 1, 2012
'Not Your Grandmother’s Audubon’ Seeks to Woo Young Supporters
A virtual bird-watching contest called Birding the Net is among the tools the National Audubon Society has used to spark interest in its cause among young people.
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A virtual bird-watching contest called Birding the Net is among the tools the National Audubon Society has used to spark interest in its cause among young people.
A white-haired lady wearing tennis shoes and carrying binoculars: That’s what typically comes to mind when conjuring up an image of a bird lover. And members of the National Audubon Society are not likely to disappoint. The group doesn’t keep data on the ages and ethnic backgrounds of its half-million members, but its officials acknowledge kernels of truth in the stereotype of the average birdwatcher: Many of them are indeed older white people.
Now Audubon—which got
