Charities in Search of Endowment Gifts Use Creative Strategies to Lure Donors

The bad economy persuaded many charities that they needed to bolster their endowments so they would always have a financial cushion for tough times.

But for many donors that argument is a tough sell, so a growing number of nonprofits are finding ways to make endowment gifts more attractive.

“Donors are not as interested in endowments as they used to be,” says Dianne Johnson, president of Endowment Builders, a fundraising consulting firm that works with small to